Cookie Policy

Last updated: 17 August 2025

This Cookie Policy explains how DrDildo.co.uk (“we”, “us”, or “our”) uses cookies and similar technologies on our website. It also explains the choices you have through our cookie settings and your browser.

What are cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, to remember your preferences, and to provide information to site owners. Some cookies are set by us (first-party cookies) and some by other companies (third-party cookies).

How we use cookies

We group cookies into the following categories:

  • Strictly necessary (essential): Required for the site to function (e.g. to keep you logged in, remember your basket, apply security settings). These cannot be switched off via the banner.
  • Functionality: Remember choices such as language or currency.
  • Analytics: Help us understand how visitors use the site so we can improve it (e.g. Google Analytics 4).
  • Personalisation: Tailor content or recommend products based on your activity.
  • Advertising: Measure and deliver advertising, including personalised ads (e.g. Google Ads / DoubleClick).
  • Security: Help detect and prevent fraud or misuse.

Current status: At present, we only use essential cookies needed for the website and checkout to work. We may enable Analytics and Advertising cookies in the future. When we do, these will only run if you give your consent via our cookie banner.

Consent and Google’s Consent Mode

Our cookie banner lets you choose which categories to allow. If Google services are enabled, we use Google’s Consent Mode to respect your choices. Depending on your selection, we send the following signals to Google:

  • ad_storage – consent for storing advertising cookies.
  • ad_user_data – consent for sending user data for ads.
  • ad_personalization – consent for personalised ads.
  • analytics_storage – consent for analytics cookies.
  • functionality_storage – consent for site functionality cookies.
  • personalization_storage – consent for content/prefs cookies.
  • security_storage – consent for security-related storage.

If you do not consent, Google services (when active) operate in a limited, cookieless mode or do not load at all.

Cookies we use

1) Strictly necessary (always active)

These cookies are required for core site features and checkout. You can block them in your browser, but the site may not work properly.

Cookie Purpose Provider Typical expiry
OCSESSID (or similar) Maintains your session (e.g. basket, login state, checkout). DrDildo.co.uk Session (until browser is closed)
language Stores your language choice. DrDildo.co.uk Up to 1 year
currency Stores your currency choice. DrDildo.co.uk Up to 1 year
cookie_preferences / cookie_consent Remembers your cookie choices (required to honour your settings). DrDildo.co.uk Up to 1 year

2) Functionality (requires consent)

Cookie Purpose Provider Typical expiry
prefs_* (example) Remembers site preferences beyond language/currency. DrDildo.co.uk Up to 1 year

3) Analytics (requires consent; may be enabled in future)

Cookie Purpose Provider Typical expiry
_ga Counts visits and traffic sources in Google Analytics 4. Google 2 years
_ga_<container-id> Maintains session state for GA4 properties. Google 2 years
_gid Distinguishes users for daily analytics. Google 24 hours

4) Personalisation (requires consent; may be enabled in future)

Cookie Purpose Provider Typical expiry
personalization_storage (via Consent Mode) Improves content/product recommendations. DrDildo.co.uk / Google Varies

5) Advertising (requires consent; may be enabled in future)

Cookie Purpose Provider Typical expiry
_gcl_au Stores ad click information for conversion measurement. Google 3 months
_gac_<property-id> Contains campaign related information. Google 90 days (varies)
IDE Used by Google (DoubleClick) to deliver/measure ads. Google Up to 1 year

6) Security (may be used; some elements are essential)

Cookie Purpose Provider Typical expiry
security_storage (via Consent Mode) Helps detect fraud and protect accounts. DrDildo.co.uk / Service provider Varies

Note: Cookie names and lifetimes may change over time, especially for third-party services. We will update this page when material changes occur.

Managing your cookies

  • Cookie banner: You can review or change your preferences at any time via the “Cookie Settings” link in the banner/footer.
  • Browser settings: Most browsers let you block or delete cookies. Blocking essential cookies may break some site features.
  • Opt-outs: For Google Analytics, you can also use Google’s opt-out browser add-on.

Legal basis

For essential cookies, our legal basis is legitimate interests (UK GDPR Art. 6(1)(f)) to provide a secure, functioning website and checkout. For all other categories, our legal basis is your consent (Art. 6(1)(a)), which you can withdraw at any time via “Cookie Settings”.

Third-party cookies

When you consent to Analytics or Advertising cookies, third parties such as Google may set cookies and receive information from your browser. These providers have their own privacy policies which explain how they process data.

Retention

Cookies last for the periods indicated above or until you delete them. Data collected via cookies is retained only as long as necessary for the stated purposes and in accordance with our Privacy Policy.

Changes to this policy

We may update this Cookie Policy from time to time. We encourage you to review it regularly to stay informed about our use of cookies.

Contact us

If you have questions about this Cookie Policy or your choices, please contact us at contact@drdildo.co.uk.